Why your bookings are falling Part 2


DigiTourShow Daily #067

Chris Torres

Chris Torres

5 Nov 2017

The second reason your bookings could be falling is simply, your content sucks!

Today’s travellers love companies who provide interesting and informative content that is easy-to-find on your website and, more importantly, is easy-to-read on whatever device they want to read it on.

Your content should confirm that you’re an expert in your niche market, and blogs, articles and videos can showcase this expertise.

Content should be story driven, authentic, driven by your customers, tour guides and staff.

Make it easy-to-share over multiple platforms as this offers great potential for attracting new customers.

Filming location: Filming location: Glencoe, Scotland

#digitourshow #scotland

@discoverglencoe

Chris Torres

Chris Torres

We had two great speakers and a room full of tourism professionals, business owners, marketers, and travel bloggers.
Chris Torres

Chris Torres

What I’m making here has never been attempted for the tour and activity sector — at least not to this scale. I’m writing Lookers to Bookers to help tour operators grow their businesses even further and to open their eyes to the potential they have in front of them.
Chris Torres

Chris Torres

Every year, perhaps even every month, new trends or a change to search engine optimisation practice (SEO) is discussed. 

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Whether you are an existing business or starting your journey, we will tell your story. One that inspires and sparks the imagination, turning lookers... into bookers.

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