The second reason your bookings could be falling is simply, your content sucks!
Today’s travellers love companies who provide interesting and informative content that is easy-to-find on your website and, more importantly, is easy-to-read on whatever device they want to read it on.
Your content should confirm that you’re an expert in your niche market, and blogs, articles and videos can showcase this expertise.
Content should be story driven, authentic, driven by your customers, tour guides and staff.
Make it easy-to-share over multiple platforms as this offers great potential for attracting new customers.
Filming location: Filming location: Glencoe, Scotland