Why your bookings are falling Part 2


DigiTourShow Daily #067

Chris Torres

Chris Torres

5 Nov 2017

The second reason your bookings could be falling is simply, your content sucks!

Today’s travellers love companies who provide interesting and informative content that is easy-to-find on your website and, more importantly, is easy-to-read on whatever device they want to read it on.

Your content should confirm that you’re an expert in your niche market, and blogs, articles and videos can showcase this expertise.

Content should be story driven, authentic, driven by your customers, tour guides and staff.

Make it easy-to-share over multiple platforms as this offers great potential for attracting new customers.

Filming location: Filming location: Glencoe, Scotland

#digitourshow #scotland

@discoverglencoe

Chris Torres

Chris Torres

When you notice your visitor count increasing on your website but your conversions aren’t increasing at the same rate.
Chris Torres

Chris Torres

You will be expected to assist with digital projects; digital marketing management, search engine optimization, Internet marketing, and sales activities.
Chris Torres

Chris Torres

The acronym SEO is thrown around a lot in business and most people will have heard it at least once. SEO stands for Search Engine Optimisation.

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