Avoid Information Overload - DigiTourShow Daily #148
When it comes to product information on tourism sites, one of the main downfalls is information overload.
From experience, there is far too much text and unnecessary information of the main buying page.
Content heavy landing pages are sure fire way to stop the buying process dead in its tracks.
Provide brief descriptions and a simple but detailed itinerary. If you have to write a novel to explain your products, then your products are simply not going to sell.
Keep the more detailed information for the after-sale collateral.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Tourism Marketing Agency, Glasgow, Scotland
#digitourshow #Scotland
Wish more free advice?
Chris and his team will send you a weekly email offering high value destination, tour, hotel and tourism marketing and business development advice as well as important travel industry updates
Sign up below:
-
Written by:
Chris Torres
- Posted on: 25 January, 2018
- Tags: