Avoid Information Overload - DigiTourShow Daily #148

When it comes to product information on tourism sites, one of the main downfalls is information overload.

From experience, there is far too much text and unnecessary information of the main buying page.

Content heavy landing pages are sure fire way to stop the buying process dead in its tracks.

Provide brief descriptions and a simple but detailed itinerary. If you have to write a novel to explain your products, then your products are simply not going to sell.

Keep the more detailed information for the after-sale collateral. 

Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow

Filming location: Tourism Marketing Agency, Glasgow, Scotland

#digitourshow #Scotland

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

Sign up below: