Common Mistake You Might Be Making - DigiTourShow Daily #135

You may have the best website or strongest social presence in the world but when it comes to measuring success, most business owners struggle to measure which tactics are yielding results.

Not having a clear goal is a common mistake as businesses get caught up in the day to day.

You need to have a clear strategy and goals in place so you know which path you wish your business to grow. Not only your business but what you personally want from the business.

For example, you may wish to increase bookings through a particular activity by 20% over a 6 month period. What marketing budget do you need to spend to achieve this?

Planning and execution is how you increase your bookings.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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