Customer tactics and planning - DigiTourShow Daily #022

When Google produced a study into the travel industry it found that the average user spends 419 digital moments while researching a trip over a 2 month period.

They watched 5 videos, visited 380 web pages and searched 34 times.

It’s no surprise that 87% of these happened on mobile.

If you want to capture customers you need to know what they are looking for at the planning stage and optimise your content appropriately.

Filming location: Glasgow Science Centre, Scotland

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