Don’t Be The Ass in Assume - DigiTourShow Daily #169
Never assume your customers know who you are, what you do or what you offer when they arrive on your website.
Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time.
Always use the AIDA method when writing your content. Attention, Interest, Desire and Action.
It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Tourism Marketing Agency, Glasgow, Scotland
Wish more free advice?
Chris and his team will send you a weekly email offering high value destination, tour, hotel and tourism marketing and business development advice as well as important travel industry updates