Don’t Be The Ass in Assume - DigiTourShow Daily #169
Never assume your customers know who you are, what you do or what you offer when they arrive on your website.
Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time.
Always use the AIDA method when writing your content. Attention, Interest, Desire and Action.
It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Tourism Marketing Agency, Glasgow, Scotland
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.