Don’t expect instant bookings - DigiTourShow Daily #012
One thing that too many tourism owners get caught up on is they see they are getting lots of traffic but booking rates are not as high.
Although this could be down to problems with your website or content it may also be that you simply need to look at your Google analytics more closely.
From our own research customers can take as long as 90 days before making a purchase. They take time to research and plan.
If you have Google analytics and goals set up correctly, you may just find your site is performing better than you think, it’s just taking longer to convert.
Filming location: Glasgow Tower, Glasgow, Scotland
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Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.