Email Marketing in Tourism, Part 3 - DigiTourShow Daily #084

Choosing the right day to send your email is vitally important.

Segment your user list into 2-3 separate lists to do some split testing of your email to see which generates the best open rates.

Some platforms will recommend a time and date for you but this can be inaccurate and manual testing will let you know for sure.

Some ‘experts’ may say the best day and time to send out email newsletters is a Tuesday at 10am. This may be fine for some, but test yourself to make sure you are reaching the optimum amount of people.

Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow

Filming location: Mar Hall, Glasgow, Scotland

#digitourshow #scotland

@MarResort

 

Wish more free advice?

Chris and his team will send you a weekly email offering high value destination, tour, hotel and tourism marketing and business development advice as well as important travel industry updates

Sign up below: