Marketing Budget Spend - DigiTourShow Daily #077

Rick Snowden asked what is the ‘right’ amount to spend on a marketing budget.

Well, I always say if budget allows, spend as much as you can as long as the returns are good. However as a rule, even in my own business, I keep to a minimum 7% rule.

7% of your turnover should go directly into marketing to help generate even more sales. By using a set percentage, you can adjust to busy and slow periods as well as being able to project future cash flow.

Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow

Filming location: Filming location: Tourism Marketing Agency, Glasgow Scotland

#digitourshow #scotland

 

Wish more free advice?

Chris and his team will send you a weekly email offering high value destination, tour, hotel and tourism marketing and business development advice as well as important travel industry updates

Sign up below: