Pay Per Click Advertising in Tourism, Part 2 - DigiTourShow Daily #088
What people search for in Summer is different to what they search for in Winter.
You need to adjust your PPC keywords accordingly because you don’t want to deal with a low-performing summer campaign in winter. All you are doing is wasting money.
PPC should also be adjusted for mobile devices. People search on these differently. Searches tend to be shorter and more specific.
Keep monitoring your PPC campaigns and change to suit the needs of the customer.
Filming location: Biscayne Bay Boat Tour, Miami, USA
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.