Pay Per Click Advertising in Tourism, Part 3 - DigiTourShow Daily #089
Unfortunately, you are in what is arguably the most competitive industry for PPC.
Your competitors are often trying to target a very similar audience as you. It is vitally important to research and track your competitor’s PPC ads and overall online marketing strategy as this will help you in many ways.
For example, it can even highlight the weak points in your own campaign and adjust accordingly. What keywords are they using and how good is their landing page?
The information is available. Use it to rise above them.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Nikki Beach, Miami, USA
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.