The Power of Scarcity - DigiTourShow Daily #111

Ever been to Booking.com or Trivago? Did the notifications telling you 5 people have booked today already?

Scarcity creates a sense of urgency in your customer and can be powerful if done right. 

This approach can work for other sectors and not just hotels and accommodation.

If you are an activity provider you can use this approach to help create demand for your product. Don’t go overboard however as it can come across as being untruthful.

Use it to your advantage and it may just generate a few extra sales. 

Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow

Filming location: Spring Villas, Albufeira, Portugal

#digitourshow #Portugal

 

Wish more free advice?

Chris and his team will send you a weekly email offering high value destination, tour, hotel and tourism marketing and business development advice as well as important travel industry updates

Sign up below: