Stop With Your Hit And Run Email Campaigns - DigiTourShow Daily #177

Email Marketing is often used as a ‘Hit and Run’ medium. This approach reduces your click through rates and increases your unsubscribes.

Build a relationship with your readers. Be subtle with your sales call to actions, weaving these in a story, written in a style as if you are having a conversation with them face to face.

This will lead to higher response rates and increases your sales potential.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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