Top Tourism Mistakes Part 2 - DigiTourShow Daily #002
The second top mistake is that business owners think that by directing more traffic to a site this will increase sales. Simply not the case.
Getting traffic to your site is easy. Turning a looker into a booker is much harder.
Are you targeting the right people or demographic? Does your website follow the 3 click rule with an easy booking process?
Does your website copy inspire, excite and entice? Do you use video to show the experience a customer can become part of and draw on their emotions?
Do not pay for any paid advertising to drive traffic until you can say yes to all of these.
Filming location: Hotel Sixty Two, Barcelona
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