Use an Influencer to Drive Results - DigiTourShow Daily #183

Influencers play an important part within a marketing strategy when it comes to building a brands reputation.

92% of consumers trust the recommendations of other people over brand generated content.

Not only that, businesses report that 51% of customers acquired this way are of better quality, meaning they are more likely to be loyal and spend more!

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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