User-Generated Content Crucial In Travel, Part 1- DigiTourShow Daily #069

Tourism is the best industry for user generated content as most travellers wish to share their experiences with friends and family. But how do you entice this?

First create a branded hashtag. Be sure this is creative but specific to your brand.

Place this hashtag on all your own marketing materials, including any non-digital materials like business cards and vehicles.

This will help promote your hashtag so your customers then know what to tag in on their own posts.

Filming location: Filming location: In my car, Glasgow, Scotland

#digitourshow #scotland


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