You Need To Educate And Inform Not Interrupt And Sell - DigiTourShow Daily #138

The best way to sell something is to not sell anything. You need to build brand awareness and trust in your customer’s eyes.

Someone in your business will, or should, be an expert. Use this knowledge and share your best tips and advice with others.

Only once you have captured the interest of those who might buy, you increase your chances that they will be interested in what you have to offer.

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Filming location: Tourism Marketing Agency, Glasgow, Scotland

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