I’ll look at the big three OTAs, Google’s entry into the tours and activities sector, and I’ll explain how suppliers can make sure they’re ready for the changing digital environment.
Keeping a customers’ attention is one of the key challenges of any online tourism marketer and the secret is to do this without repeating yourself too much.
In this video I will be looking at Booking.com and TripAdvisor, asking what they bring to the tourism industry, and how you can learn from them.
In this Digital Tourism Show I’d like to talk about structuring the perfect blog as blogs has become one of the most important parts of any well-managed digital marketing strategy, and it’s especially important in the tourism marketing industry.
Prefer to listen instead?
The Digital Tourism Show is available on all good Podcast platfroms.