Email Marketing in Tourism, Part 2 – DigiTourShow Daily #083
If you wish to increase your open rates, create a punchy, attention grabbing subject line.
Subject lines must be no longer than 78 characters so that it is shown in its entirety on most software and devices.
If you wish your email to get to your customer in the first place, do not use all capital letters and words like ‘special offer’ as spam filters may stop this from going through.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: The Scottish Parliament, Edinburgh, Scotland
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.