How Golf Clubs Can Use Social, Part 3 – DigiTourShow Daily #114
It has never been easier to target potential members when using Facebook.
Facebook ads allow you to segment your audience.
For example, you could choose to show your ads to men or women aged 35-55, who have listed golf as a hobby in their profiles and who live 5, 10 or 15km of your golf club.
This level of targeting typically drives higher conversion rates because the audience is so targeted.
Imagine a 24-hour promotion offering 50% off a visitor 4 ball.
You may just find a few new members join your club.
Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow
Filming location: Spring Villas, Albufeira, Portugal
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.