In this event, we speak with Brandon Gonski of Glacier Raft Company who generates more profit margins from the retail and merchandise side of his business than tours and activities. We discuss how you can effectively use retail to help grow your business, especially important in a post-pandemic world.
Brandon Gonski has spent his whole life in the outdoor tourism and recreation industry. He currently serves as the General Manager of Glacier Raft Company in West Glacier, Montana. Before joining Glacier Raft Company, Brandon spent six years as the General Manager for AVA Rafting & Zipline, driving high growth for the company. Prior to this, he was Operations Manager for several rafting outfitters throughout the U.S. and has led trips around the world, from Ecuador to Alaska. In addition to managing Glacier Raft Company, Brandon is a product ambassador for PicThrive, a photo sales and marketing platform, and is currently earning his MBA, concentrated on business strategy.