It’s all about authenticity in adventure travel

It’s all about authenticity in adventure travel – DigiTourShow Daily #101

Good content is not enough. Customers are savvy and have high expectations. Your content needs to be authentic, honest, and engaging.

Adventure Travellers crave experiences. They are also more likely to prefer small things like street food and travel on local amenities as they wish to experience the culture of a destination.

Adventure Travellers are also more likely to document their experience on Instagram so make sure you have a strong presence on this social platform.

Join our Facebook group for exclusive content: https://www.facebook.com/groups/digitaltourismshow

Filming location: Glasgow, Scotland

#digitourshow #Scotland

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

Related Posts