The Power of Scarcity

The Power of Scarcity – DigiTourShow Daily #111

Ever been to Booking.com or Trivago? Did the notifications telling you 5 people have booked today already?

Scarcity creates a sense of urgency in your customer and can be powerful if done right. 

This approach can work for other sectors and not just hotels and accommodation.

If you are an activity provider you can use this approach to help create demand for your product. Don’t go overboard however as it can come across as being untruthful.

Use it to your advantage and it may just generate a few extra sales. 

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Filming location: Spring Villas, Albufeira, Portugal

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Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

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