The Proof is in the Pudding – DigiTourShow Daily #176
When you make claims on your website like ‘We are the number 1’ or ‘Highest rated’, please make sure you can back up these claims.
If you don’t show proof of your claims most customers will think you are not being entirely truthful.
Testimonials that use a first and last name, video testimonials and third party reviews all help build your credibility.
Show customers what you claim is the truth and they will be more likely to buy.
Receive more tourism advice at: https://tourismmarketing.agency
Filming location: My Hoose, Knightswood, Scotland
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.