Tourism Marketing Agency - Travel & Tourism Digital Marketing Specialists
0141 221 2090
Case Study
Expeditions Online
PROJECT OVERVIEW
Increased conversion rate to 10.25%
A long time TMA family member, Expeditions Online have been charting the online landscape with us for many years.
PROJECT OVERVIEW
The Brief
A niche provider of polar expeditions, Expeditions Online have a target market that is incredibly specific - targeting those explorers who look to follow the footsteps of Ernest Shackleton. Looking to continually raise their profile, we have helped these guys grow consistently over the years.
WHAT WE DID
Our Digital Marketing Solution
Following our expert tourism marketing advice, a new website was created to enhance the user journey, while catering for the massive amount of content the site had to contain. We also conducted a content, PPC and social strategy, which combined with the new website, has contributed to extra sales for Expeditions Online.
THE RESULTS
Delivering On Our Word
Site sessions increasing by over 350% and site time increasing by 11.31% due to our marketing efforts. Increased conversion rate to 10.25% - much higher than the industry standard of 2.4%.
Increase to conversion rate
Increase to website sessions
Increase to time on site
WHAT OUR CLIENT SAID ABOUT US
"TMA has been professional and friendly and I am looking forward to continuing to see the results of the marketing phase and continuing to get increased visitors and more business."
Stewart Campbell
Expeditions Online
Let's start your journey
Book a consultation with Chris or check out our success stories.