Case Study

Expeditions Online


PROJECT OVERVIEW

Increased conversion rate to 10.25% 

A long time TMA family member, Expeditions Online have been charting the online landscape with us for many years.

PROJECT OVERVIEW 

The Brief

A niche provider of polar expeditions, Expeditions Online have a target market that is incredibly specific - targeting those explorers who look to follow the footsteps of Ernest Shackleton. Looking to continually raise their profile, we have helped these guys grow consistently over the years.

WHAT WE DID

Our Digital Marketing Solution

Following our expert tourism marketing advice, a new website was created to enhance the user journey, while catering for the massive amount of content the site had to contain. We also conducted a content, PPC and social strategy, which combined with the new website, has contributed to extra sales for Expeditions Online.

Tourism Marketing Agency Success Story
Tourism Marketing Agency Success Story

THE RESULTS

Delivering On Our Word

Site sessions increasing by over 350% and site time increasing by 11.31% due to our marketing efforts. Increased conversion rate to 10.25% - much higher than the industry standard of 2.4%.

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Increase to conversion rate

0%

Increase to website sessions

0%

Increase to time on site

WHAT OUR CLIENT SAID ABOUT US

"TMA has been professional and friendly and I am looking forward to continuing to see the results of the marketing phase and continuing to get increased visitors and more business."

Stewart Campbell

Expeditions Online

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