Case Study

Gray Line Washington DC


PROJECT OVERVIEW

Produced 34.23% of all bookings

A familiar story - had a poor experience with a previous provider, forcing their hand to look for real tourism marketing experts... and boy did they!

PROJECT OVERVIEW 

The Brief

Gray Line Washington DC wished to capitalise on their relationship with the Gray Line brand and enforce this strong brand with an equally strong tourism marketing strategy.

WHAT WE DID

Our Digital Marketing Solution

Our online marketing strategy looked to improve on their social presence, customer retention and lead generation. Through PPC, email campaigns and list building, and social management we created a healthy increase in their online bookings.

Tourism Marketing Agency Success Story
Tourism Marketing Agency Success Story

THE RESULTS

Delivering On Our Word

Click through and conversion rates increasing to 7.04% and 3.43% respectively (industry average for conversion is 2.4%). A whopping 34.23% of all bookings have been a direct result of our tourism marketing efforts.

0%

Click though rate increase

0%

Conversation rate increase

0%

Of all bookings generated by TMA

WHAT OUR CLIENT SAID ABOUT US

"The world of marketing can often be a black hole. There are so many moving parts that can easily overwhelm you if you let it. This is where TMA truly excels. They removed the ‘guesswork’ and provided me with a clear and detailed work plan for the upcoming year. I would strongly recommend everyone to consider TMA to assist them with their marketing strategy."

Michael Harris

Gray Line Washington DC

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