Gray Line Washington DC wished to capitalise on their relationship with the Gray Line brand and enforce this strong brand with an equally strong tourism marketing strategy.
WHAT WE DID
Our online marketing strategy looked to improve on their social presence, customer retention and lead generation. Through PPC, email campaigns and list building, and social management we created a healthy increase in their online bookings.
Click through and conversion rates increasing to 7.04% and 3.43% respectively (industry average for conversion is 2.4%). A whopping 34.23% of all bookings have been a direct result of our tourism marketing efforts.
Click though rate increase
Conversation rate increase
Of all bookings generated by TMA
WHAT OUR CLIENT SAID ABOUT US
"The world of marketing can often be a black hole. There are so many moving parts that can easily overwhelm you if you let it. This is where TMA truly excels. They removed the ‘guesswork’ and provided me with a clear and detailed work plan for the upcoming year. I would strongly recommend everyone to consider TMA to assist them with their marketing strategy."
Gray Line Washington DC