Case Study

Gray Line Iceland


Online sales increase by over €2.4million within the first year


During our time working with Gray Line Iceland, our digital marketing services resulted in an overall sales increase of 78%. This really highlights the importance of a structured and targeted digital marketing strategy.


The Brief

Gray Line Iceland came to us looking to improve their conversion, as it was a lot lower than they expected. The cost per click was high and the ads were poorly optimised, meaning conversions were low and in some cases they were losing money. Using our expertise in digital marketing we conducted a full top to bottom review of their online marketing efforts.


Our Digital Marketing Solution

A full marketing and content strategy was created, aimed at raising brand awareness and to increase social engagement. Our PPC experts optimised their campaigns, targeting the key demographics, lowering their cost per click and providing more clicks for their ad budget. 

In a short period of time, Gray Line Iceland’s online sales soared. Result!

Tourism Marketing Agency Success Story
Tourism Marketing Agency Success Story


Delivering On Our Word

Google AdWords revenue increased by over 440% since 1st January 2017 (accounting for 29% of entire online bookings). 898 bookings directly from Pay Per Click in one month (accounting for 22% of all sales for that period). Facebook revenue increased by 4,092%.


Google AdWords revenue increase


All sales covered over one month


Facebook revenue increase

What Our Client SAID About Us

"TMA have been instrumental in helping us grow the Gray Line Iceland brand. The extra bookings and revenue we have received from their marketing efforts have been nothing short of remarkable."


Gray Line Iceland

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