Case Study

I Love Rome


PROJECT OVERVIEW

Conversion rates increased to 4.88%

Our partnership with Gray Line resulted in our online marketing efforts boosting I Love Rome’s online revenue and conversions.

PROJECT OVERVIEW 

The Brief

I Love Rome are one of Rome’s largest sightseeing companies and we were ecstatic for the chance to work with them. These guys asked us to look over their entire marketing efforts and find ways to add value.

WHAT WE DID

Our Digital Marketing Solution

Our online marketing strategists carried out a full website and marketing audit - including a competitor analysis. We discovered that aspects of their PPC campaigns could be better optimised as conversion rates were non-existent. 

The website was also updated to improve the user journey.

Tourism Marketing Agency Success Story
Tourism Marketing Agency Success Story

THE RESULTS

Delivering On Our Word

Increased click through rates to over 8%. Conversion rates increased from 0 to 4.88% (industry average is 2.4% - Google). Our advice on their website resulted in bounce rates on website decreasing by 22%; page sessions increasing by 26.65% and session duration increasing by 16.20%.

0%

Increase of click through rates

0%

Increase of conversion rates

0%

Website bounce rate decrease

WHAT OUR CLIENT SAID ABOUT US

"We have been working with Chris and his team since 2015, when we opened for the first time a B2C channel launching our new website. In only one month, we gained a complete return of our investment. Our online business has constantly increased since then. Thank you, TMA, for your valuable support."

Martín Tartara

I LOve ROme

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