I Love Rome are one of Rome’s largest sightseeing companies and we were ecstatic for the chance to work with them. These guys asked us to look over their entire marketing efforts and find ways to add value.
WHAT WE DID
Our online marketing strategists carried out a full website and marketing audit - including a competitor analysis. We discovered that aspects of their PPC campaigns could be better optimised as conversion rates were non-existent.
The website was also updated to improve the user journey.
Increased click through rates to over 8%. Conversion rates increased from 0 to 4.88% (industry average is 2.4% - Google). Our advice on their website resulted in bounce rates on website decreasing by 22%; page sessions increasing by 26.65% and session duration increasing by 16.20%.
Increase of click through rates
Increase of conversion rates
Website bounce rate decrease
WHAT OUR CLIENT SAID ABOUT US
"We have been working with Chris and his team since 2015, when we opened for the first time a B2C channel launching our new website. In only one month, we gained a complete return of our investment. Our online business has constantly increased since then. Thank you, TMA, for your valuable support."
I LOve ROme