Sababu Safaris
TMA helped to generate over 20 bookings and 307 booking enquiries during the pandemic.
Client Overview
Date updated:
28th June 2021
Sababu Safaris is a locally-run boutique Tanzania safari operator creating unique and authentic Tanzania safari experiences. They focus on tailor-made experiences for each of their customers, taking into account their individual preferences.
Performance
Bookings
20
Ad Spend
USD$3.3k
Leads Generated
307
The Story So Far
Sababu Safaris first approached us back in August 2020, during the height of the covid pandemic (for many across the world). Denise and her team wanted help to attract booking enquiries for 2021 and beyond, as well as working on SEO optimisation and the creation of inspiring travel guides and content.
During September and December 2020, we created and launched a Facebook funnel consisting of a series of ads and email travel guides, targeting their desired demographics. Almost immediately, we saw an appetite for their target audience to travel again and enquiries started to pour in, with the completed campaign generating 307 qualified leads for their business. All this on a total ad budget of USD$1,428.
We then turned our attention to Google Ads, our PPC experts created both a brand and search campaign which has so far generated over 20 bookings.
With their multi-day experiences costing over USD$1,000 per head, 20 bookings and 307 booking enquiries is a great result.
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