Wicked Tours
Ranking visibility grew from 2.29% to 9.29%, with 35 highly sought-after keywords ranking in the top 10.
Client Overview
Date Updated:
28th June 2021
Wicked Tours is a specialist tour operator focusing on wine tours in British Columbia’s Okanagan Valley region. Wicked Tours offers its top-rated tours to private and corporate groups all-year-round.
Performance
Website Visibility
2.29% - 9.29%
The Story So Far
Back in February 2020, after a meeting at the Arival Conference, Wicked Tours approached TMA to help with their organic rankings as well as paid advertising campaigns. Soon after joining our family, the covid pandemic hit and, at the request of Wicked, we put a pause on the paid advertising to focus purely on organic SEO.
Over a three-month period, we provided extensive keyword research and optimised the website fully. We also created new content to help boost the visibility and rankings of the site.
Six months later, the effects of our efforts became clear (SEO takes a while sometimes) when we saw ranking visibility grow from 2.29% to 9.29%, with 35 highly sought-after keywords ranking in the top 10 — 11 of these ranking in the top 3, outperforming their nearest competitors.
After a brief covid pause, Wicked Tours has come back to TMA to continue building on their previous success.
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Looking to grow your tourism business with a partner who truly understands your world? At Tourism Marketing Agency, we treat our clients as collaborators, blending strategic insight with creative execution to maximise ROI. We carefully select clients to ensure a perfect fit, applying our expertise in AI digital marketing for tours & activities, LLM optimisation for tourism websites and SEO agency strategies for tours & activities operators.
