Our Tourism Digital Marketing Services

Giving people unforgettable and meaningful experiences is what creates loyal customers, referrals, and repeat business. But before winning the approval of loyal customers, you have to attract them to your tour or activity in the first place.

Free Tour Website

A strong foundation starts with a strong online presence so you need a website that will perform on all levels.

We will set up a new Wordpress website using our amazing template and can even host this for you.

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Keyword Research

Keyword research underpins the vast majority of your digital marketing activity.

Keywords inform everything in SEO, from how your website ranks, the content you create and your marketing strategies.

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Competitor Analysis

Our Competitor analysis will help identify strengths and weaknesses in your competition.

We will identify competitors’ key performance indicators, suggesting specific areas of improvement for your campaigns.

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Consumer Research

Know which products, tours and activities  your customers are really looking for.

A targeted consumer study can help you gain important insights about your business, product creation, and marketing strategies.

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SEO & Content

Rank higher on Google, receive more website traffic, and increase your organic revenue potential.

We will optimise your website’s current content while also creating new blogs and travel guides to keep your site up-to-date while boosting SEO. 

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Facebook Ad Funnel

Grow your brand awareness, trust, enquiries and bookings with our targeted Facebook Ad Funnel.

We will create a series of Facebook ads that will take your customer along a journey to build need, want, and trust. Ultimately, this process is designed to drive sales.

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Google Ad Management

Google Search and Display Ads are a great way to gain quick traffic, leads and sales.

Google Ads is a little like the stock market. You must watch your campaigns at least every few days to make sure they are generating a good return.

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Marketing Automation

Keep your customers interested and guide them along the purchase journey.

In conjunction with our marketing strategies, we will create an automated email series of inspirational content to entice your customers.

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Consultation

Will help you overcome your marketing challenges and guide you along the right path.

The team here at the Tourism Marketing Agency will provide practical advice and guidance that will enable you to better market and grow your business.

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Video Production & Editing

We will create engaging videos for your marketing campaigns using a mixture of your footage and stock footage.

Video is a vital part of tourism marketing as there is something inherently engaging about seeing the destination in motion. We can inspire your customers with high-quality videos.

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Brand Development & Logo Design

Will help you define your brand identity, drawing out your brand values and helping to design a captivating and memorable logo.

The team here at the Tourism Marketing Agency will provide practical advice and guidance that will enable you to better market and grow your business.

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Our Online Tourism Marketing Partners

We have partnered up with the some amazing businesses to extend our service offering.

Custom-Built Website

Looking for a custom-built website? Then check out our web partner TourismTiger.

The Tourism Tiger team specialises in websites for tour and activity operators just like you, with over 150 happy customers.

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Social Media

Social media plays an important part in a consumer’s journey, and Von Mack Agency can help.

We have teamed up with the Von Mack Agency to provide social media management to push your social media to the next level.

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Our Tourism Marketing Strategy

Let’s start your Travel and Tourism Digital Marketing Journey

Whether you provide food and drink tours, bike tours, manage a zoo, run movie-themed tours, or provide a hop-on hop-off bus tour, you must first have a better understanding of what it takes to market yourself in today’s digital landscape.

While it is great to have so many available touchpoints and platforms to engage with your customers, it is also easy to lose focus and for your strategy to become disjointed. Each business has different needs and wants, so a one-size-fits-all approach simply doesn’t work. This is why we try to be as flexible as possible when working with you.

The outline below explains the process your business must follow to make sure it starts its marketing efforts on a solid footing (as solid as your industry allows). Each of our three steps has been created to help guide your business along the path to success, maximising your potential.

01. Discovery

Before starting any marketing, you must first understand how your website converts, who your target audience is, and how effective your current marketing is. It’s vital to understand these aspects before planning a longer marketing strategy.

02. Awareness

We will increase your profile online by building your brand and by inspiring trust in your customers. With this phase, we help build up your email lists, social followers, and website visits so that your target customers know you exist.

03. Growth

Once we’ve helped build your brand’s reputation, profile, and trust, we will focus our efforts on converting all of your new traffic into customers, turning those lookers into bookers. This phase will focus on sales-driven content, ads, and strategies.

Travel Has Changed For Good

Because of the pandemic, our travel decisions have changed for the better. It has affected how we choose our destinations, which products excite us, how we physically move between places, and how we purchase travel products.

How we market to potential customers and persuade them to buy your tours, activities, attractions or accommodation has also changed. Strategies that may have worked during the height of tourism in 2019 may not be as effective in today’s climate. As travellers’ needs, desires, and lives have changed, tourism companies’ sales and marketing must change as well.

The team at TMA understand this, and it is why I have made it a personal mission to educate the sector on how to attract customers — even during a pandemic. I have offered many workshops and publications, including the initial ‘Coronavirus Marketing Battle Plan’ and the more recent 200-page in-depth traveller survey, ‘Marketing Battle Plan for 2021’. We also understand that many tourism businesses have been severely hit financially and therefore may find it hard to consider any marketing costs at all — never mind a marketing agency. Because of this, we have created a suite of new packages.

Each package has been designed to give you the best possible outcome for your business at whatever stage your company is at right now. Whether you would like to consult with me or my team, or if you want a full suite of services, we cater for most business sizes and types. Each package contains services we feel will give you the best opportunity to guide your business along the path to success, maximising your potential while allowing my team to focus on the areas of marketing that we know work best for the sector.

Even on the smallest package, you are gaining access to a full team of marketing experts with over 60 combined years of experience. All that for as little as £695 per month.

Let us prepare you for the flood of travellers that are itching to escape and explore again… let us help you, once again, turn your Lookers into Bookers.

Your Marketing Partner for Tours and Activities

Our Tourism Marketing Packages

Economy-Class

£695/ MO
  • Free Wordpress Website*
  • Web Hosting
  • Keyword Research
  • Content & Web Audit
  • Search Engine Optimisation
  • Facebook Ad Set-up
  • Facebook Ad Management
  • Account Management
  • Reporting

Business-Class

£995/ MO
  • Free Wordpress Website*
  • Web Hosting
  • CDN
  • Keyword Research
  • Content & Web Audit
  • Search Engine Optimisation
  • Facebook Funnel Set-up
  • Facebook Funnel Management
  • Automated Email Campaigns
  • Google Display Ads
  • Account Management
  • Reporting

First-Class

£1595/ MO
  • Free Wordpress Website*
  • Web Hosting
  • CDN
  • Keyword Research
  • Competitor Analysis
  • Consumer Research
  • Content & Web Audit
  • Search Engine Optimisation
  • Facebook Funnel Set-up
  • Facebook Funnel Management
  • Automated Email Campaigns
  • Google Display Ads Set-up
  • Google Display Ads Management
  • Google Search Ads Set-up
  • Google Search Ads Management
  • Account Management
  • Reporting

*Already have a website? Not to worry, if we feel your website supports our goals, we can simply skip this step and get started on the next stages of work right away.

Join our Family

Join the Tourism Marketing Agency

It is a simple but powerful idea that we don’t have clients – we have partners. We will make it our mission to help your company grow and flourish, reaching its full digital potential.

Fill out your details below to book a free consultation with our team. Let’s discuss how we help turn your lookers into bookers.