Giving people unforgettable and meaningful experiences is what creates loyal customers, referrals, and repeat business. But before winning the approval of loyal customers, you have to attract them to your tour or activity in the first place.
Whether you provide food and drink tours, bike tours, manage a zoo, run movie-themed tours, or provide a hop-on hop-off bus tour, you must first have a better understanding of what it takes to market yourself in today’s digital landscape.
While it is great to have so many available touchpoints and platforms to engage with your customers, it is also easy to lose focus and for your strategy to become disjointed. Each business has different needs and wants, so a one-size-fits-all approach simply doesn’t work. This is why we try to be as flexible as possible when working with you.
The outline below explains the process your business must follow to make sure it starts its marketing efforts on a solid footing (as solid as your industry allows). Each of our three steps has been created to help guide your business along the path to success, maximising your potential.
Before starting any marketing, you must first understand how your website converts, who your target audience is, and how effective your current marketing is. It’s vital to understand these aspects before planning a longer marketing strategy.
We will increase your profile online by building your brand and by inspiring trust in your customers. With this phase, we help build up your email lists, social followers, and website visits so that your target customers know you exist.
Once we’ve helped build your brand’s reputation, profile, and trust, we will focus our efforts on converting all of your new traffic into customers, turning those lookers into bookers. This phase will focus on sales-driven content, ads, and strategies.
How we market to potential customers and persuade them to buy your tours, activities, attractions or accommodation has also changed. Strategies that may have worked during the height of tourism in 2019 may not be as effective in today’s climate. As travellers’ needs, desires, and lives have changed, tourism companies’ sales and marketing must change as well.
The team at TMA understand this, and it is why I have made it a personal mission to educate the sector on how to attract customers — even during a pandemic. I have offered many workshops and publications, including the initial ‘Coronavirus Marketing Battle Plan’ and the more recent 200-page in-depth traveller survey, ‘Marketing Battle Plan for 2021’. We also understand that many tourism businesses have been severely hit financially and therefore may find it hard to consider any marketing costs at all — never mind a marketing agency. Because of this, we have created a suite of new packages.
Each package has been designed to give you the best possible outcome for your business at whatever stage your company is at right now. Whether you would like to consult with me or my team, or if you want a full suite of services, we cater for most business sizes and types. Each package contains services we feel will give you the best opportunity to guide your business along the path to success, maximising your potential while allowing my team to focus on the areas of marketing that we know work best for the sector.
Even on the smallest package, you are gaining access to a full team of marketing experts with over 60 combined years of experience. All that for as little as £1245 per month.
Let us prepare you for the flood of travellers that are itching to escape and explore again… let us help you, once again, turn your Lookers into Bookers.
*Already have a website? Not to worry, if we feel your website supports our goals, we can simply skip this step and get started on the next stages of work right away.
Are you looking for a dynamic and effective way to grow your tourism business? Well, look no further! We at the Tourism Marketing Agency believe in treating our clients as partners, and we’re committed to helping you achieve your digital marketing goals.
We have been inundated with enquires and clients so currently, we have a waiting list to join our family.
We want to make sure that we are a good fit for each other and can work together seamlessly. That’s why we encourage you to apply for an initial consultation and join our waiting list. Let’s work together to bring your business to new heights!