As far as tourism marketing goes - or marketing in general for that matter - SEO is the marathon and PPC is the sprint. A presence on organic search takes time to nurture and grow, whereas PPC will provide instant visibility.
Typically, organic search will drive a higher quality of traffic with users that are more likely to convert. This, combined with the sheer volume of users who only click on organic search results - because they appear more trustworthy or ‘natural’ - means that to put all your eggs in one PPC basket will make for a very narrow, limited online performance overall.
Our digital marketing experts will approach your site from three perspectives - performance, usability and accessibility - to identify any major visibility issues. We’ll then follow up with regular activities such as the maintenance of meta data and broken links, to ensure your site is squeaky clean to build authority and ranking in search results.