Professional Networking on LinkedIn can open many new doors for your business.
Connecting with the correct types of people, joining selected groups, requesting to open discussions with like-minded people, and showcasing your testimonials and writing testimonials for others can all help open these new doors.
Here are our favourite tips for getting the most out of LinkedIn.
Don’t over connect
When it comes to connecting with people, don’t compare LinkedIn to Facebook or Twitter – concentrate on quality rather than quantity.
Focus your efforts on establishing professional connections with people who can inspire you and your business to achieve more, or ones with whom you can have a mutually beneficial working relationship.
Other professional connections or potential customers will be more interested in who you interact with rather than how many, and will want to see that you move in the circles you say you do.
Choose groups carefully
Industry news and interesting articles from peers in your business area are two great reasons to join groups on LinkedIn, and these are the types of groups that clients and associates will expect to see you in.
It’s also a good idea to be an active voice in these groups as this can show you understand current markets and always have one eye on potential future changes. If you develop a unique and insightful voice – you will also often be seen as an expert in your field by peers and potential clients.
Whatever you do, don’t join groups that reflect your out-of-work persona just in case this causes offense to some of your clientele, potential future clients, employees or associates.
Don’t hesitate to make requests
Many business people keep a LinkedIn account and are keen to receive genuine requests from people who think they can form beneficial business relationships – so don’t be worried about contacting people.
Keep your messages clear and concise, but never harass someone who doesn’t reply.
Testimonials and endorsements
LinkedIn is a perfect place to showcase your talents and demonstrate that the services/products you provide are valued by your clients.
Most valued clients will be happy to provide a testimonial for you, and you can always return the favour if it is appropriate to do so. Providing testimonials for other people also demonstrates your understanding and appreciation of developing professional relationships.
If you’re looking for further advice or help in regard to creating a LinkedIn profile that opens new doors for your business – the Tourism Marketing Agency’s doors are always open.
To learn more about how TMA can help your business, please call us on 0141 221 2090, or drop into our Glasgow Studio and discuss your requirements over a cup of coffee.
Need more free advice?
Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.