Responsive web design is an approach to building websites that adapts to different screen sizes.

Coding has been developed to detect browsers and devices and responds by altering the layout of websites automatically, whether you’re viewing it on a full-sized laptop or desktop, a tablet or a smartphone.

Images are automatically resized, as are fonts, but responsive websites also tend to change their layout completely to make better use of the display.

Why is responsive important?

The latest reports show that 15% of all traffic comes from mobile devices. That’s up from just 0.8% in 2008, with exponential growth set to continue.

It’s not hard to see why. Smartphones are all around us, whether iOS and Android-based, and tablets, such as the hugely popular Apple iPad and Samsung Galaxy Tab ranges, count towards mobile internet usage.

How important is responsive for my digital marketing?

From a internet marketing point of view, many people access social media and emails on smartphones. This directly impacts two, if not more, of an internet marketer’s most important tools – social syndication and email marketing.

Imagine reading a newsletter on your smartphone, clicking through to an article and then being taken to a mobile-unfriendly or non-responsive website; if the user experience isn’t ruined completely, it certainly isn’t helped.

Because of this TMA now offer responsive website development as standard because we wish all our clients the best possible chance of capturing leads.

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