User-Generated Content Crucial In Travel, Part 1

User-Generated Content Crucial In Travel, Part 1- DigiTourShow Daily #069

Tourism is the best industry for user generated content as most travellers wish to share their experiences with friends and family. But how do you entice this?

First create a branded hashtag. Be sure this is creative but specific to your brand.

Place this hashtag on all your own marketing materials, including any non-digital materials like business cards and vehicles.

This will help promote your hashtag so your customers then know what to tag in on their own posts.

Filming location: Filming location: In my car, Glasgow, Scotland

#digitourshow #scotland

Need more free advice?

Chris and his team will send you a weekly email offering high-value insight and advice about a variety of marketing and business development topics related to the tourism industry. We address specific destinations, tours and activities, and the hotel industry. We also provide important travel industry news and updates.

Related Posts