David Buchanan


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A little background information about David ‘Sixx’ Buchanan.

David is a head-banging metal head with a soft spot for Shania Twain. His nickname, ‘Sixx’, comes from his musical idol, Nikki Sixx, of 80s hair metal band Mötley Crüe. He’s a comedy-loving tea fiend who loves travelling around Scotland, discovering hidden waterfalls and photographing Scotland’s wild, rugged landscapes.

What’s the best place you’ve ever visited?

It’s got to be Fairy Glen on the Isle of Skye. I’m probably incredibly biased, because I ADORE Scotland, but the sweeping landscapes and the tranquility (I avoided tourist season!) in Fairy Glen is unlike anything I’ve ever experienced.

With unlimited budget, where would you love to travel?

Other than Scotland, I have a long-held passion for all things Norse, so Scandinavia is top of the list. I’d love to see the Norwegian fjords and Finland's Koli National Park, but I’m also fascinated by Viking history and Norse mythology. Scandinavia’s pretty awesome for metal music too! Oh, I’d probably throw in some husky sledding too, because… well… huskies!

What attracted you to the digital marketing industry?

Everything’s going digital! It seemed like a sound bet to begin building a career with longevity, but with enough scope to never have to worry about being stuck doing anything monotonous or boring. The digital marketing industry is so diverse and, in my role, I get to see some pretty interesting strategies and successful campaigns. The tourism focus with TMA is a huge bonus as it’s something I’m passionate about.

Which brand do you most admire?

In the digital landscape, you only need to look to Paddy Power to see how powerful digital marketing can be for a company (especially from a social media point of view). Their online content is amazing, their online engagement with followers is hilarious, and everything they do is very purposefully tongue-in-cheek and has even brought about controversy on occasion — but this has worked in their favour and drawn attention to the brand! Irn Bru also takes this approach to marketing and it’s something that really resonates with me.

What’s the best thing about working in the tourism industry?

The best thing is that I’m often introduced to new travel destinations I wouldn’t normally have considered. We’ve worked with clients in Romania and Slovenia, for example, and prior to that I wouldn’t have given either country a second thought as a travel destination. But they’re stunningly beautiful countries that I will 100% be visiting in the future.