Justine Chrisment


Tourism Marketing Manager

 

A little background information about Justine

Justine is from France and has lived in the UK for two years. Previously, Justine has lived and worked in Spain and in Russia. Justine loves languages and is fluent in English, Spanish, and French (obviously), and she is conversational in Italian. Justine also loves cheese. All sorts of cheese.

What’s the best place you’ve ever visited?

Russia is probably my favourite place. It has a rich culture, a fascinating history, and a huge variety of landscapes as you travel through the different regions that make up this vast country.

With unlimited budget, where would you love to travel?

There are so many places, but I’d particularly love to take a trip to Louisiana —to ride a boat on the Bayou and see the colourful buildings and culture in New-Orleans. 

What attracted you to the digital marketing industry?

I really like blogging and storytelling in general, so this has led me, naturally, to digital marketing. I believe that creative content strategy is all about storytelling and that great content is at the core of the best digital marketing campaigns.

Which brand do you most admire?

You perhaps might not consider this a brand, but I admire the BBC for their innovative approach to content marketing. For example, a few years ago, the BBC launched an immersive online murder mystery called “The Last Hour of Laura K”.  It was a ground-breaking digital experience that placed the audience at the heart of the story.

What’s the best thing about working asa marketing manager at TMA?

The best part of this job is that it keeps me connected, and in regular communication, with people I from all over the world. This is a challenging, but rewarding, job as it allows me to use my language skills on a daily basis.