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Coronavirus Marketing Battle Plan: Marketing Through the Crisis

Now is the time for the tours and activity sector to work together, creating new partnerships and opportunities. Don’t let this crisis define your business.

A free guide on how to market your tourism business during the coronavirus crisis.

Travel and tourism is in the midst of a coronavirus crisis, with large-scale events, flights, and countries going into lockdown. Travel bans, self-isolation, and social distancing have all taken effect; regardless of what you think of this pandemic, what matters most is what your customers think, and how they feel.

Tourists have already been put off travelling abroad but, for many, this isn’t out of fear of catching the virus (well, not most, anyway), but because they fear losing money on booked flights, accommodation, tours and activities, etc.  They are also worried that travel bans will prevent them from getting back home. What your customers need right now is peace of mind.

I have created this guide to help anyone in the tours, activities, and experience industry. I hope this resource also helps inspire operators to think outside of the box. Open your mind to what you and your business is and to what it can be. Consider creating new products and changing your marketing to react to this challenging time. If this guide helps just one business, the time I’ve spent creating it will be entirely worthwhile.

Don’t let this crisis define your business. Assess, adapt, survive… and you may find that your business comes out the other side stronger than ever before.

Stay safe

Chris


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