What topics do you cover in the tourism industry blog?

We cover tourism SEO, PPC, destination marketing, content strategies, booking trends, AI marketing and digital growth insights for travel brands.

Who writes the blog articles?

Articles are written by TMA's marketing specialists and industry experts with deep experience in travel, tours and activities.

How often is the blog updated?

The blog is updated regularly with new guides, tutorials, research insights and tourism marketing best practices.

We do the thinking

Tourism Industry Blogs for Practical and Real-World Marketing Wins

The Tourism Marketing Agency is an international digital tourism agency partnering with leading brands worldwide. As a specialist tourism marketing agency and digital marketing agency for tourism, we shape authentic stories that inspire travellers, strengthen brand trust, and drive meaningful engagement. With a global network and deep sector expertise, we will tell your tourism story the right way – one that sparks curiosity and leads travellers confidently toward booking.

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Insights

April 14, 2026
Company Update

TMA 2.0 Bigger and Better with AI functionalities.

Booking decisions happen before your website is visited Travel discovery no longer begins with a search and ends with a […]

March 25, 2025
Opinions, Company Update

Tourism Marketing Agency (TMA) Joins the Trikon Group in Exciting New Chapter

After 17 years of pioneering success in the tourism marketing sector, Chris Torres, founder and Director of the Tourism Marketing Agency (TMA),

October 1, 2024
Marketing, Opinions

Hate to say I Told You So but… The Downturn in Travel Confirmed by GetYourGuide

Back in January 2024, I went on record saying that travel was heading for a downturn. At the time, some people in

September 27, 2024
Marketing, Opinions

The Art of Turning Lookers into Bookers: Mastering the Customer Journey

By mastering the journey—Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing—you can build long-lasting relationships

September 25, 2024
Opinions

Three Things Some Marketing Agencies Won’t Tell You

There is often very little open discussions about using marketing agencies and many tour operators and suppliers are regularly misled about what

September 10, 2024
Marketing, Opinions

Dealing with Negative Reviews: Turning Challenges into Opportunities

Negative reviews don’t have to be a source of dread. They can be valuable opportunities to demonstrate your commitment to customer satisfaction.

June 3, 2024
Marketing, Opinions, Insights

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby reducing the risk of financial

April 23, 2024
Marketing, Opinions, Insights, Trends

From Boom to Balance: Navigating the Travel Slowdown

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a

March 1, 2024
Marketing, Opinions, Insights

Adapt or Lose: The Importance of Consent Mode for Google Ads

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024

Join the List Leading the Future of Tourism Growth

Looking to grow your tourism business with a partner who truly understands your world? At Tourism Marketing Agency, we treat our clients as collaborators, blending strategic insight with creative execution to maximise ROI. We carefully select clients to ensure a perfect fit, applying our expertise in AI digital marketing for tours & activities, LLM optimisation for tourism websites and SEO agency strategies for tours & activities operators.