Tourism, Travel, and Destination Marketing Advice Blog

Keep up to date on the latest news about the tourism industry, with a particular emphasis on tours & activities and digital marketing. At TMA, we believe that everyone wins when operators get informed. 

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Chris’ Top 8 Strategies to Marketing to the Luxury Consumer
/November 17, 2022/,

Chris’ Top 8 Strategies to Marketing to the Luxury Consumer

I asked the Tourpreneur community what marketing topics they would like to see me cover and targeting...
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The single most important step towards taking your marketing efforts, and business, to the next level is deciding that you actually want to do it… and trying harder to make it happen.
/October 5, 2022/

Try Harder

The single most important step towards taking your marketing efforts to the next level is deciding that...
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Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity Sector
/August 29, 2022/

TMA Wins Prestigious Skift IDEA Award

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity...
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Touriosity: What I learned from running a non-profit OTA
/June 22, 2022/

Touriosity: What I learned from running a non-profit OTA*

Touriosity was born out of wanting to help operators recover. I gave them a platform that we...
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Most of you will have Google GA4 Analytics set-up wrong
/June 14, 2022/

Most of you will have Google GA4 Analytics set-up wrong (If at all)!

If you have set-up GA4 already, great news, but you may have missed a couple of vital...
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Use Calendly’s new tool to drive consumer engagement
/June 8, 2022/

Use Calendly’s new tool to drive consumer engagement

If you run a multi-day business or focus on group and corporate experiences, speaking to your potential...
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/June 1, 2022/, ,

Self-Guided Experiences is a Must for ALL Tour Operators

ALL tour operators should provide a self-guided option of their products, be you a day tour or...
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Announcing Some Changes at TMA
/March 25, 2022/,

Announcing Some Changes at TMA

It is safe to say that the last two years have been incredibly difficult, but now the...
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Viator Introduce Accelerate - Is This the Hunger Games of Tours & Activities?
/October 21, 2021/, ,

Viator Introduce Accelerate – Is This the Hunger Games of Tours & Activities?

I am not going to beat around the bush here… this move from one of the industry's...
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