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Tourism, Travel, and Destination Marketing Advice Blog

Keep up to date on the latest news about the tourism industry, with a particular emphasis on tours & activities and digital marketing. At TMA, we believe that everyone wins when operators get informed. 

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby...
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From Boom to Balance: Navigating the Travel Slowdown

From Boom to Balance: Navigating the Travel Slowdown

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel...
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A robot holding a cookie stands in front of a computer screen displaying the Google Ads logo. A jar labeled "Cookies" is on the desk, hinting at our search for a Junior Account Manager required to join our team.

Adapt or Lose: The Importance of Consent Mode for Google Ads

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your...
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Marketing to the Solo Female Traveller

Marketing to the Solo Female Traveller

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let...
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Paying the Price: How Facebook's Paid Model Could Disrupt EU Advertising

Paying the Price: How Facebook’s Paid Model Could Disrupt EU Advertising

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option...
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Customer Journey Toolkit

Unlocking the Secrets of the Customer Purchase Journey

It's not just about making a sale; it's about recognising potential opportunities to enhance the customer experience...
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Ultimate tour page Layout for tour operators

The Ultimate Tour Page Layout for Tour Operators

Designing the perfect tour page is crucial for tour operators. It's the bridge between a visitor's interest...
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Ultimate homepage Layout for Tour Operators

The Ultimate Homepage Layout for Tour Operators

Drawing from years of developing bespoke websites and working with both major and minor tour operators, I've...
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Three Things Some Marketing Agencies Won’t Tell You

Three Things Some Marketing Agencies Won’t Tell You

There is often very little open discussions about using marketing agencies and many tour operators and suppliers...
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