Tourism, Travel, and Destination Marketing Advice Blog

Keep up to date on the latest news about the tourism industry, with a particular emphasis on tours & activities and digital marketing. At TMA, we believe that everyone wins when operators get informed. 

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity Sector

TMA Wins Prestigious Skift IDEA Award

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity...
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Touriosity: What I learned from running a non-profit OTA

Touriosity: What I learned from running a non-profit OTA*

Touriosity was born out of wanting to help operators recover. I gave them a platform that we...
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Most of you will have Google GA4 Analytics set-up wrong

Most of you will have Google GA4 Analytics set-up wrong (If at all)!

If you have set-up GA4 already, great news, but you may have missed a couple of vital...
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Use Calendly’s new tool to drive consumer engagement

Use Calendly’s new tool to drive consumer engagement

If you run a multi-day business or focus on group and corporate experiences, speaking to your potential...
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Self-Guided Experiences is a Must for ALL Tour Operators

ALL tour operators should provide a self-guided option of their products, be you a day tour or...
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Announcing Some Changes at TMA

Announcing Some Changes at TMA

It is safe to say that the last two years have been incredibly difficult, but now the...
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Viator Introduce Accelerate - Is This the Hunger Games of Tours & Activities?

Viator Introduce Accelerate – Is This the Hunger Games of Tours & Activities?

I am not going to beat around the bush here… this move from one of the industry's...
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How Popular are Wellness Experiences Post Pandemic?

How Popular are Wellness Experiences Post Pandemic?

Be it yoga, a spa retreat, forest bathing, or tarot… what do consumers seek out when considering...
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Should you make the switch from business travel to B2C?

Should You Make the Switch From Business Travel to B2C?

B2B travel is now seen by some as a dead end, so the question for others who...
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