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We do the thinking

Tourism Industry Blogs for Practical and Real-World Marketing Wins

The Tourism Marketing Agency is an international digital tourism agency partnering with leading brands worldwide. As a specialist tourism marketing agency and digital marketing agency for tourism, we shape authentic stories that inspire travellers, strengthen brand trust, and drive meaningful engagement. With a global network and deep sector expertise, we will tell your tourism story the right way – one that sparks curiosity and leads travellers confidently toward booking.

Insights

Tourism Marketing Agency (TMA) Joins the Trikon Group in Exciting New Chapter

After 17 years of pioneering success in the tourism marketing sector, Chris Torres, founder and Director of the Tourism Marketing Agency (TMA),
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Hate to say I Told You So but… The Downturn in Travel Confirmed by GetYourGuide

Back in January 2024, I went on record saying that travel was heading for a downturn. At the time, some people in
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Three Things Some Marketing Agencies Won’t Tell You

There is often very little open discussions about using marketing agencies and many tour operators and suppliers are regularly misled about what
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Dealing with Negative Reviews: Turning Challenges into Opportunities

Negative reviews don’t have to be a source of dread. They can be valuable opportunities to demonstrate your commitment to customer satisfaction.
Dealing-with-Negative-Reviews-Turning-Challenges-into-Opportunities

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

A diversified revenue stream ensures that your business is not overly dependent on any one channel, thereby reducing the risk of financial
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From Boom to Balance: Navigating the Travel Slowdown

I've been hearing from numerous tour operators and other travel businesses that, when compared to 2023, travel bookings in 2024 from a
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Adapt or Lose: The Importance of Consent Mode for Google Ads

if you're running Google Ads within the EU/UK, you're now required to have a Cookie Bot on your website by March 2024
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Marketing to the Solo Female Traveller

A whopping 64% of all travellers worldwide are women, with 84% of these being solo travellers! Let that sink in.
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Paying the Price: How Facebook’s Paid Model Could Disrupt EU Advertising

Meta has announced that, beginning in November, EU members using Facebook and Instagram will have the option to access ad-free versions. What
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Resources

Our team here at Tourism Marketing Agency are always looking for ways to
help educate and inform the tours and activity sector through meaningful
content. Download all the reports and documents we have released, for free.

Join the List Leading the Future of Tourism Growth

Looking to grow your tourism business with a partner who truly understands your world? At Tourism Marketing Agency, we treat our clients as collaborators, blending strategic insight with creative execution to maximise ROI. We carefully select clients to ensure a perfect fit, applying our expertise in AI digital marketing for tours & activities, LLM optimisation for tourism websites and SEO agency strategies for tours & activities operators.