The Tourism Marketing Agency

Digital Marketing for Tours, Activities, Experiences, Destinations, and Travel

Free Reports, Surveys and Guides

In-depth market research & statistics of real traveller intent across a wide range of topics.

Our team here at Tourism Marketing Agency are always looking for ways to help educate and inform the tours and activity sector through meaningful content.

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Tourism Marketing Packages

But before winning the approval of loyal customers, you have to attract them in the first place.

Whether you provide food and drink tours, bike tours, manage a zoo, run movie-themed tours, or provide a hop-on hop-off bus tour, you must first have a better understanding of the digital landscape.

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How to Turn your Lookers into Bookers

Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.

With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take in order to grow. Includes practical tools and worksheets.

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COVID-19 Marketing Battle Plan

Over 200 pages of in-depth market research & statistics of real traveller intent.

This document is not all speculation and theory; it provides facts about how your potential customers intend to travel in 2021 and beyond. Discover what excites, scares, and confuses them.

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The Digital Tourism Show

A video and audio podcast offering free advice and marketing tips for tourism professionals.

The Digital Tourism Show is a channel dedicated to tourism and destination marketing. With videos and blogs, we cover a huge range of topics, helping you upskill your digital marketing skills.

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How to Turn your Lookers into Bookers

Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.

With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take in order to grow. Includes practical tools and worksheets.

Learn More

What our customers say on Google

Our digital marketing services

Helping you grow your tourism business

Free Tour Website

A strong foundation starts with a strong online presence, so you need a website that will perform on all levels.

We will set up a new WordPress website using our amazing template. We can even host this for you.

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SEO & Content

Rank higher, receive more website traffic, and increase your organic revenue potential.

We will optimise your current website content while creating new blogs and travel guides to keep your site up-to-date, boosting SEO.

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Facebook Ad Funnel

Grow your brand awareness, trust, enquiries and bookings with our targeted Facebook Ad Funnel.

We will create a series of Facebook ads that will take your customer along a journey to build need, want, and trust. Ultimately, we create sales.

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Competitor Analysis

Our competitor analysis will help identify strengths and weaknesses in your competition.

We will identify competitors’ key performance indicators, learning from their mistakes and their successes, defining specific areas of improvement for your campaigns.

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Google Ad Management

Google Search and Display Ads are a great way to gain quick traffic, leads and sales.

Google Ads is a little like the stock market. You must watch your campaigns at least every few days to make sure they are generating a good return.

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Marketing Automation

Keep your customers interested and guide them along the purchase journey.

In conjunction with our marketing strategies, we will create an automated email series of inspirational content to entice your customers.

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Success Stories

How we've helped tour & activity operators grow

About TMA

We want to turn your Lookers into Bookers.

The Tourism Marketing Agency is an international digital tourism agency. We can help you tell your story. One that inspires and sparks the imagination, turning lookers… into bookers.

We do not have clients or customers, we have partners. And we want to build long-lasting relationships, helping operators through the many challenges of promoting a business online. We’ve found that honesty and strong communication as the backbone of this successful relationship.

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The Digital Tourism Show

Latest Tourism Marketing Advice from The Digital Tourism show

The Digital Tourism Show, hosted by our founder Chris Torres, is a tourism and destination video and audio podcast advice series covering everything form social media, websites, video, and experiential marketing. Everything posted here has one aim: to help you increase booking rates, value, and revenue.

The Last Ever Digital Tourism Show?

Welcome to what will be the last ever Digital Tourism Show… but not the end of me producing even more marketing advice!

The Ongoing Issue with Sales and Marketing Tracking and Why Res Tech Must Change!

It is now impossible to track the consumer journey from start to finish using booking platforms... But there is a simple solution to this problem.

Research Blog Titles For Content Inspiration

In this 5-min workshop I want you to research blog titles relating to your business to help give you inspiration for your own content.

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Our Blog

Latest Tourism News, Advice, and Guides

With regular advice, news, and everything related to the tourism industry, our blog is a rich resource for anyone working in the tours and activities industry.

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity Sector

/August 29, 2022/Opinions

TMA Wins Prestigious Skift IDEA Award

Tourism Marketing Agency Wins Prestigious Skift IDEA Award for Best Creative Partner to the Tour and Activity...

Blog

/June 22, 2022/Opinions

Touriosity: What I learned from running a non-profit OTA*

Touriosity was born out of wanting to help operators recover. I gave them a platform that we...

Blog

/June 14, 2022/Marketing

Most of you will have Google GA4 Analytics set-up wrong (If at all)!

If you have set-up GA4 already, great news, but you may have missed a couple of vital...

Blog

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Free Marketing Advice

With the growth of wellness experiences, what do consumers want?

Download Free Tourism Marketing Reports, Documents & Guides

Our team here at Tourism Marketing Agency are always looking for ways to help educate and inform the tours and activity sector through meaningful content. On this page you can download all the reports and documents we have released, for free.