With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take to grow. I will also provide you with the tools you need to get there by offering practical advice, worksheets, and videos. Ultimately, the aim of this book is to help turn your online lookers into revenue-generating bookers.
If you are a tours and activities operator, you are in a unique position. Be it walking tours, cycling tours, bus tours or an axe throwing experience (amazing, you must try it), you have the opportunity to enhance the life of someone who experiences one of your amazing products. But before you can do this, people first need to know that your business, and your product, exists. For this, you’ll need to put some time and thought into your digital marketing.
When you begin working on digital marketing in the T&A sector, it can be easy to get lost in the sea of social media platforms, online travel agents (OTAs) and Google rankings, but bad digital marketing is normally down to just one thing — a poorly conceived or non-existent digital strategy.
My hope is that ‘Lookers into Bookers’ helps tour operators around the globe to grow their brands and flourish online. The tours and activities sector is growing as more and more travellers seek authentic or exciting experiences. As more people plan the entirety of their trips online, good digital marketing and social media are a necessary road to success.
At 80k words, ‘Lookers into Bookers’ is not a glancing attempt to cover the subject; it provides all of the tools you need to market your tours and activities business successfully.
Chris and his team will also send you a weekly email offering high-value advice about destination and tourism marketing, business development advice, and important travel industry updates.
