Irish Experience Tours
The campaign ran from December 2020 to April 2021. Within that time, it generated 322 highly targeted enquiries.
Client Overview
Date Updated:
28th June 2021
Irish Experience Tours provide small group and private tours across Ireland, visiting some of Ireland’s most unique places.
Performance
Leads Generated
322
Ad Spend
USD$761
The Story So Far
Irish Experience Tours came to us because of our extensive knowledge and experience of the Irish market. Due to the covid situation, they wanted us to help generate interest for the later part of 2021 and early 2022.
The main focus was a Facebook funnel to entice their target audience along the purchase journey with the following message: ‘Let Loose on the Wild Atlantic Way’. The campaign highlighted some of the amazing sights and experiences along this stunning coastline.
We created a landing page as well as a Facebook form option with a series of follow up ads with the aim of generating interest and enquiries for a tailor-made quote.
The campaign ran from December 2020 to April 2021. Within that time, it has generated 322 highly targeted enquiries — all for an ad spend of EUR€761.13, a cost of EUR€2.36 per lead! For a multi-day tour company with a lowest product cost of EUR€759 per head, this generated a potential sales value of EUR€244,398. With a typical multi-day sales close rate of 30%, they expect to close EUR€73,319.10 in sales.
Not bad during a global pandemic.
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