Stop relying on wishful thinking and mysterious marketing magic from those marketing gurus who are only really after one thing… and that is to take your money. Lookers into Bookers, will help you climb out of the marketing abyss and help you generate those extra bookings and enquiries that you all crave.
This book is for any tour operator, tourism or hospitality business, marketing agency, or team looking to better understand the most effective way to market a travel related business.
Although the focus of the strategy in this book is for a multi-day tour operator, the premise and structure of the strategy is the same approach I take for any experience-based business. Of course, content and target demographics may change, but how you talk, engage, and inspire your target audience, — the storytelling element — will always remain the same.
This book is for anyone looking to get a better handle on how the many different individual elements of marketing fit together to become one, cohesive strategy that guides the consumer along the purchase journey and beyond — which is a long-winded way of saying that it will help you turn lookers into bookers.
Everything you will see in this book is 100% the strategy we took for Egyptian-based operator Sina Tours. No filter. No bullshit. Just the facts.
In this book, I will cover the exact approach we took to help Sina Tours grow their leads, bookings and, ultimately, their business. It is important to understand not only the processes we take, but the sales process Sina Tours also takes as this plays a huge role in how successful a strategy will be.