With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take to grow. I will also provide you with the tools you need to get there by offering practical advice, worksheets, and videos. Ultimately, the aim of this book is to help turn your online lookers into revenue-generating bookers.
If you are a tours and activities operator, you are in a unique position. Be it walking tours, cycling tours, bus tours or an axe throwing experience (amazing, you must try it), you have the opportunity to enhance the life of someone who experiences one of your amazing products. But before you can do this, people first need to know that your business, and your product, exists. For this, you’ll need to put some time and thought into your digital marketing.
When you begin working on digital marketing in the T&A sector, it can be easy to get lost in the sea of social media platforms, online travel agents (OTAs) and Google rankings, but bad digital marketing is normally down to just one thing — a poorly conceived or non-existent digital strategy.
My hope is that ‘Lookers into Bookers’ helps tour operators around the globe to grow their brands and flourish online. The tours and activities sector is growing as more and more travellers seek authentic or exciting experiences. As more people plan the entirety of their trips online, good digital marketing and social media are a necessary road to success.
At 80k words, ‘Lookers into Bookers’ is not a glancing attempt to cover the subject; it provides all of the tools you need to market your tours and activities business successfully.
Required reading for tour operators wishing to take more responsibility for marketing and distribution issues rather than leaving it to their reseller channel. That should be all operators!
Chris and his team at TMA have the ability to execute marketing strategies that are unlike anything I’ve seen in the tour & activity industry. He and his team don’t just hit the bullseye, they blow it to pieces… again and again.
This is a book of pure gold! I wish I had found it before I set up my company, but I’m still learning SO MUCH! I’m taking it page by page, and implementing everything. No matter how established your company is, read this book!
I have been following Chris for quite some time now and find his advice witty and down to earth… And super useful!
Chris is the first person I call upon with any tour marketing challenges. This book is a must read.
I am a huge admirer of Chris Torres and his Digital Tourism Show video series. The man gives away so much knowledge around increasing revenue for free… If I watched one of his videos I could have saved myself $400!
Whether you are just starting on your digital marketing journey, or you are far along on your adventure, use Lookers Into Bookers as a guide to strategy and prioritisation, as a hands-on practical resource, as a checklist of best practices, but also as a companion on your never-ending path through the digital change that lies ahead.
Since I joined the tourism industry, Chris has been the go to guy for me. He always has his finger on the pulse and thinks one step ahead of everyone else when it comes to reacting to the latest industry developments. I’ve found his advice to be invaluable on several occasions.
Chris is an amazing resource. As a very small tour company, I was amazed by his honesty, openness, and immediate support of my requests. This is a gem of a human. . . a rare find.
Amazing book! As a small tour company that is just in the beginning of its road to success we found this book a major guide on our path! Clearly written and right to the point. Advice to other readers: don’t miss even a single letter from this book!
Chris and his team will also send you a weekly email offering high-value advice about destination and tourism marketing, business development advice, and important travel industry updates.