Alaskan Sights and Bites
463.95% increase in direct bookings so far in 2023 compared to the entirety of 2022!
Background
In December 2022, a company then known as Alaskan Footprints approached us. Originally, their brand centered around walking tours in Alaska, emphasizing the natural beauty and wilderness of the region. However, as the business evolved, they transitioned into a food tour operator, necessitating a brand that accurately reflected their new direction.
Challenge
Our primary task was to craft a brand identity that communicated their evolved experiences to potential customers as well as helping them grow their direct bookings, which were low next to OTAs.
“I just wanted to let you know that I’ve received several compliments from customers about our website. One customer even mentioned that the main reason they booked with us was because our website looked professional and was easy to navigate. Another customer, who works in marketing, commented a few weeks ago that our SEO was spot on and asked for the name of our marketing company out of curiosity. Thank you for all the hard work you and your team put in.”
– Chris Morris
Client Overview
Date Updated:
25 Sept 2023
Alaskan Sights & Bites provide food sightseeing tours in Anchorage, Alaska.
Performance
Direct Bookings increased
463.95%
Solution
In a brief period, we conceptualised the name “Alaskan Sights and Bites” accompanied by the tagline “Savor the Best of Alaska.” The innovative logo design featured one of Alaska’s most iconic mountains, cleverly depicted as the ‘ice cream’ in a bowl.
With the rebranding complete, our attention shifted to marketing. Our comprehensive strategy encompassed SEO optimization, content creation, Facebook and Google advertising. While devising these strategies and campaigns, it was crucial to respect the rebrand and consider the company’s existing clientele.
Results
As of September 2023, the results have been nothing short of remarkable. Alaskan Sights and Bites has witnessed a staggering 463.95% increase in direct bookings compared to the entirety of 2022. This significant growth in a relatively brief period, especially post-rebranding, underscores the effectiveness of our collaborative efforts.
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Looking to grow your tourism business with a partner who truly understands your world? At Tourism Marketing Agency, we treat our clients as collaborators, blending strategic insight with creative execution to maximise ROI. We carefully select clients to ensure a perfect fit, applying our expertise in AI digital marketing for tours & activities, LLM optimisation for tourism websites and SEO agency strategies for tours & activities operators.
