Alaskan Sights and Bites

In December 2022, a company then known as Alaskan Footprints approached us. Originally, their brand centered around walking tours in Alaska, emphasizing the natural beauty and wilderness of the region. However, as the business evolved, they transitioned into a food tour operator, necessitating a brand that accurately reflected their new direction.

Our primary task was to craft a brand identity that communicated their evolved experiences to potential customers as well as helping them grow their direct bookings, which were low next to OTAs.

In a brief period, we conceptualised the name “Alaskan Sights and Bites” accompanied by the tagline “Savor the Best of Alaska.” The innovative logo design featured one of Alaska’s most iconic mountains, cleverly depicted as the ‘ice cream’ in a bowl.

With the rebranding complete, our attention shifted to marketing. Our comprehensive strategy encompassed SEO optimization, content creation, Facebook and Google advertising. While devising these strategies and campaigns, it was crucial to respect the rebrand and consider the company’s existing clientele.

As of September 2023, the results have been nothing short of remarkable. Alaskan Sights and Bites has witnessed a staggering 463.95% increase in direct bookings compared to the entirety of 2022. This significant growth in a relatively brief period, especially post-rebranding, underscores the effectiveness of our collaborative efforts.