Bermudaful
427.5% increase in direct bookings so far in 2023 compared to the entirety of 2022! Decreased OTA reliance from 70.12% down to 58.57%!
Background
In December 2022, Bermudaful approached TMA to help with a rebrand, website and digital marketing.
Challenge
At the time, their existing logo did not really convey the beautiful element of the brand name. It also comes across as if they only provide shuttle services, like those from an airport whist in fact you provide tours around Bermuda Island.
The culture of Bermuda is awash with colour, espeically during the Gombey Festival. Bermuda is also famous for the Bermuda Triangle but we did not wish to be typical in this usage. A mix of colour and culture whilst portraying beauty was key in the development of a new brand logo.
To us, the new logo portrays all the aspects of the culture, beauty and colour of Bermuda.
Bermudaful were also heavily reliant on OTA sales, with a whopping 70.12% of sales coming from Viator.
Client Overview
Date Updated:
25 Sept 2023
Bermudaful provide tours around the beautiful island of Bermuda.
Performance
Direct Bookings increased
427.5%
OTA Reliance
70.12% down to 58.57%
Agency & Ad Fees to Date
$15,690
Fees/Sales Difference
554.17%
Solution
In a brief period, we conceptualised the name “Alaskan Sights and Bites” accompanied by the tagline “Savor the Best of Alaska.” The innovative logo design featured one of Alaska’s most iconic mountains, cleverly depicted as the ‘ice cream’ in a bowl.
With the rebranding complete, our attention shifted to marketing. Our comprehensive strategy encompassed SEO optimization, content creation, Facebook and Google advertising. While devising these strategies and campaigns, it was crucial to respect the rebrand and consider the company’s existing clientele.
Results
As of September 2023, the results have been nothing short of remarkable. Alaskan Sights and Bites has witnessed a staggering 463.95% increase in direct bookings compared to the entirety of 2022. This significant growth in a relatively brief period, especially post-rebranding, underscores the effectiveness of our collaborative efforts.
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