Lauren and her team approached TMA to help create a 3-month marketing campaign to target the domestic US market. Ciclismo Classico’s most popular tour destination is normally Italy but with the pandemic and travel restrictions, this was not a viable option for 2021.
Lauren and her team approached TMA to help create a 3-month marketing campaign to target the domestic US market. Ciclismo Classico’s most popular tour destination is normally Italy but with the pandemic and travel restrictions, this was not a viable option for 2021.
After a few initial discussions, we set about creating a campaign based around New England, which is seen as the ‘Europe of the US’ so the ‘European Charm & Culture Close to Home’ campaign was born.
Our team got to work writing content, creating landing pages and emails. We even produced a video using existing footage the client had. This was all driven through an extensive Facebook Funnel we developed. The results have been incredible.
Within only 6 weeks from when the campaign launched on Facebook, 188 qualified enquiries for the New England tours, which includes 403 individual people looking to receive a tailor-made quote. With tours starting at USD$2,300 per head, we have helped produce a potential sales value of USD$926,900… and we are just getting started.
At an industry-standard close rate of 30% for multi-day tours, that is a potential USD$278,070 in sales. Not bad for an ad spend of USD$3,429.
Are you looking for a dynamic and effective way to grow your tourism business? Well, look no further! We at the Tourism Marketing Agency believe in treating our clients as partners, and we’re committed to helping you achieve your digital marketing goals.
We have been inundated with enquires and clients so currently, we have a waiting list to join our family.
We want to make sure that we are a good fit for each other and can work together seamlessly. That’s why we encourage you to apply for an initial consultation and join our waiting list. Let’s work together to bring your business to new heights!