Cool Travel Iceland
Once the site was launched, within the four-month campaign, we generated no less than 321 highly targeted enquiries.
Client Overview
Date Updated:
28th June 2021
Cool Travel Iceland is a tour company based in Reykjavik that specialises in day tours and private tours all around Iceland. They have a diverse and dynamic range of tours and activities to choose from and they needed our help with their SEO as they were struggling to rank for any important keywords on Google.
Performance
Leads Generated
321
Ad Spend
USD$1.1k
The Story So Far
Cool Travel Iceland approached us back in May 2020, as the covid pandemic was gripping the world. Cool Travel Iceland wanted us to help them generate enquiries for future bookings in 2021 and beyond.
We developed a four-month campaign based around private and self-drive tours around Iceland, creating a series of ads and videos to attract their target audience within the United States and United Kingdom — the first destinations likely to be able to travel to Iceland once covid travel restrictions lift.
Before we developed the Facebook campaign, we created a new website using our preferred WordPress template as the website they had was so challenging for the potential customer that it would have severely hindered their chances of making the campaign a success.
Once the site was launched, and within the four-month campaign, we generated no less than 321 highly targeted enquiries, most of which came from the effective video ad campaign we developed. This video itself garnered a lot of engagement with over 500 likes, 64 comments, and many sharing across their own profiles.
The video itself wasn’t expensive to produce, not including our time, as the client did not have any footage themselves, so we sourced free stock footage, purchased music and created the campaign around this.
All of this on a total ad spend of USD$1,114 (USD$3.47 per lead).
Join the List Leading the Future of Tourism Growth
Looking to grow your tourism business with a partner who truly understands your world? At Tourism Marketing Agency, we treat our clients as collaborators, blending strategic insight with creative execution to maximise ROI. We carefully select clients to ensure a perfect fit, applying our expertise in AI digital marketing for tours & activities, LLM optimisation for tourism websites and SEO agency strategies for tours & activities operators.
