Rewind Dubrovnik
Since Jan 2021, we are on course to help Lukša of Rewind Dubrovnik generate over €200k in direct website sales without OTAs and partners.
Client Overview
Date Updated:
5th May 2023
Rewind Dubrovnik, based in Croatia, is a day tour company that focuses on boat trips and experiences around Dubrovnik, visiting many islands, caves, beaches, and secret spots around the region.
Performance
Direct Revenue:
EUR€200k+
Qualified Leads:
240
Spend to Date:
EUR€45k
ROI:
344%
The Story So Far
Rewind Dubrovnik has been a follower of Chris’ Digital Tourism Show for a while, as well as a fan of his book, How To Turn Your Online Lookers into Bookers. With the devastating effects of the global pandemic, Rewind Dubrovnik approached TMA to see if we could help them generate enquiries and bookings for their private boat tours.
He initially came on board with our Economy Class Package, allowing us to conduct the proper research, search engine optimisation and paid advertising campaigns.
From April 2021, we launched a new website and a campaign based around escaping the lockdowns and restrictions and getting out in a safe environment on the water with family and friends, targeting people who can travel to this destination.
After the pandemic, and when the world opened up again for most of us, we continued the journey, focusing more on paid advertising on Google and Facebook, to encourage bookings as well as making impressive strides in organic rankings through our carefully planned content strategies. We increased Re overall visibility by 10% above most of his main competitors.
Most of Rewind Dubrovnik’s competitors dropped rankings after Google algorithm changes, while Rewind remained steady, eventually increasing. This is a testament to the proper implementation of our SEO and content strategies.
Rewind are now on course to overtake their main competitor in rankings.
Increased Bookings
Since we started with Rewind, we have helped Lukša generate hundreds of bookings, growing steadily over the years.
In 2021, direct bookings totalled €22k, from 83 bookings, which in the context of the pandemic is a great result.
In 2022, direct bookings totalled €68k, from 146 bookings, a yearly increase of €46k, or a 209% increase in revenue.
Since Jan 2021, from TMA and ad spend, Rewind Dubrovnik has seen a 344% ROI from direct bookings. A great result that highlights that with the proper strategy and planning in place, and a strong, long term partnership over the course of 28 months, marketing can deliver strong direct bookings.
Lukša’s OTA and partner sales are the icing on the cake on top of all this… as it should be.
Join the List Leading the Future of Tourism Growth
Looking to grow your tourism business with a partner who truly understands your world? At Tourism Marketing Agency, we treat our clients as collaborators, blending strategic insight with creative execution to maximise ROI. We carefully select clients to ensure a perfect fit, applying our expertise in AI digital marketing for tours & activities, LLM optimisation for tourism websites and SEO agency strategies for tours & activities operators.
