Building relationships through content creation is a great way to really engage your target audience, recognise their behaviours and makes it easier for them to find you.
What is going to make customers want to book with you without considering alternatives? Grab their attention, establish a firm interest and reap the rewards that quality content brings to the table.
Every piece of content serves a specific purpose, from generating interest to promoting specific tours, and we’re here to make sure you create the right kind of relevant, high quality content.
Showcasing these content pieces across the right channels at the right time, will turn your lookers into bookers.
Connected stories are incredibly powerful. So much so, that 70% of businesses are increasing their share of budget for this type of advertising. Original thinking and a collaborative approach will ensure your content marketing is effective.
Our experts in strategy, original content, marketing and social media will create highly effective, unique stories to help your brand create those powerful, long lasting relationships with customers.
Tour & Product Writing
One of the biggest mistakes tour operators can make is failing to put as much effort into sales or marketing narrative of the tour as they do into the facilitation of the tour itself.
It’s incredibly important that you put as much effort into getting people through the door as you do ensuring they have an amazing time on the tour.
Never underestimate the power of a well-written product description in tourism marketing, tell your customers why your experience is unique versus your competitors.
Utilise storytelling tactics in your tour description, but don’t go overboard. Keep it to a few simple paragraphs at most - the tour itself is the best place to tell the full story!
Our digital marketing team will examine your tour and product page content, and create a strategy to make them more enticing and appealing to potential customers.