Just about every operator who I come across has a horror story about working with a marketing agency. This has left them with a bitter taste in their mouth and wary of trusting another to do the job they want them to do.
Believe me, as an agency owner, this makes my job so much harder, but as an Agency owner, a lot of this ‘bad experience’ comes down to how an agency educates its customers and clearly manages expectations. In some instances, it also comes down to out-and-out lying on the part of the agency.
So many agencies out there will offer guarantees and promises they simply can’t keep because it is simply impossible for them to do so. If agencies could guarantee number one on google rankings or x10 increase in bookings then we would all be doing it, but there are so many nuances that make these promises impossible.
In this episode of Tourpreneur, I want to debunk three myths about working with a Marketing Agency and tell you some home truths, some of which you may find surprising.
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